When I started Blogging I never thought that it will turn into a Profitable Business but at the beginning of my journey, I had made a lot of mistakes you should never do when starting a blog.
As a Mechanical Engineer, I don’t have the knowledge of basic computer language but have learned all during my blogging journey.
So I will tell you how you can avoid those mistakes without any trouble.
- 1 1. Do NOT Start on a Free Platform
- 2 2. Do NOT choose a Bad Host
- 3 3. Do NOT spend time trying to make Your blog Perfect
- 4 4. Do NOT try to Please Everyone
- 5 5. Not Understanding SEO
- 6 6. Not Knowing The Audience
- 7 7. Do NOT spread Yourself Thin on Social Media
- 8 8. Do NOT ignore your blog’s Branding
- 9 9. Do NOT be Afraid to Spend Money
- 10 10. Do NOT Quit
1. Do NOT Start on a Free Platform
If blogging is just your passion and you don’t want to make money then you can have a free blog from WordPress and Blogspot.
But if you want to have a blog for the long run then having a free blog is not an option for you.
What most of the blogger do is that they start their blogging career with a free blog. They think as their blog will grow they will have a custom domain name as well as hosting.
This is one of the biggest mistakes they do.
I can appreciate that starting a blog for “free” sounds appealing, but please understand that there’s no such thing as a free lunch in this world.
There are some things you should understand that :
- Free blogs usually have slower speeds
- It’s hard to run advertisements on free blogs (making it difficult to make money)
- Free blogs don’t rank well in search engines because Google favors self-hosted websites
- Free blogs have limited customization options and look unprofessional
- Having a free blog looks sloppy and gives your visitors the impression that you’re not committed
- Free blogs are a waste of time because you really need to be self-hosted in order to actually make money
2. Do NOT choose a Bad Host
Many new bloggers are quick to sign up with cheap web hosting companies that may or may not have a good reputation as well as customer service.
My personal recommendation is to go with reputable hosting companies like Siteground or Bluehost.
I have started SuccessPiper (SP) with Godaddy hosting for WordPress. But later migrated to Siteground.
Apart from Siteground, I am a big fan of Bluehost. The services offered is wide and has an excellent customer service.
3. Do NOT spend time trying to make Your blog Perfect
Here’s the moment of truth when it comes to having the “perfect” blog: There is no such thing as the perfect blog.
Got it? Okay good.
I see SO many new bloggers get hung up on having the perfect blog name and clever mission statements.
They spend time writing dozens of blog posts before they’re ready to go live and launch their blog with the world.
The truth is, this mentality prevents new bloggers from getting ahead because they are too afraid to take risks.
They waste so much time on small details that really don’t matter in the big picture.
If you want to be a successful blogger, focus on creating awesome content.
Promote products your audience will find useful and provide value to the world. You could have the best-written “About” Page in the history of About Pages, but it’s ultimately your content that will make the biggest impact.
4. Do NOT try to Please Everyone
Many new bloggers worry that they’ll run out of ideas for blog posts if they stick to just one topic, so they end up writing about everything and anything. (I was definitely guilty of this when I started my blog).
While it sounds smart to try and create a blog that appeals to everyone, it almost NEVER works.
By trying to please everyone, you end up attracting no one.
Instead, your blog will lack focus, your readers will get confused and have no idea what your brand is about or why they should care.
Does this sound like the type of blog you want to have? I didn’t think so.
Successful bloggers have a strong niche. They know who their target audience is, what their reader is struggling with, and how to motivate their reader to accomplish their goal.
If all this sounds a little overwhelming, don’t worry. I didn’t have a target audience in mind when I started my blog. It took me awhile before I found my blogging voice and established a strong niche.
Trust me, these things take time, and that’s okay.
To help you get started on finding your niche, here are some questions to ask yourself:
- What are you passionate about?
- What are your skills? Are you knowledge about a certain topic?
- What are you currently learning about? (You don’t have to be an expert at something to start a blog. Maybe you’re on a journey to paying off debt and want to share your tips with others).
5. Not Understanding SEO
Let’s talk about SEO, Search Engine Optimization.
When I first started, another of my bigger blogging mistakes was not doing enough research on SEO.
I had no idea what it meant and just kind of ignored it. On my WordPress.com site, I could not add plugins (another reason to go self-hosted), so I couldn’t use the SEO plugins that help me optimize like I use now.
Yoast is what I use now and it makes it so simple! I use the free version, but I will probably upgrade that soon.
I really recommend doing some research on SEO because this will really help your site perform well in search engines.
Check KWfinder to learn more about finding keyword for your blog.
Enter your seed keyword and find out the long tail keyword.
Click here to create your free Account.
6. Not Knowing The Audience
This goes along with the aforementioned blogging mistake, but so many people do not know their audience.
Who are you writing for?
A good way to find this out is to check your Google Analytics.
Personally, my largest target audience is Students from ages 17-35.
So I want to write what they want to read.
Of course, you want to keep your voice and your message, but you want to be helpful as well.
You can do a poll on your social media, asking what people want to hear and read about.
People love talking about themselves and giving their opinions online , so this is a great way to gauge your audience and tailor content around them.
7. Do NOT spread Yourself Thin on Social Media
Many new bloggers feel the need to be on every social media platform because that’s what they see other bloggers do.
The truth is, every social media platform works differently.
I do recommend creating profiles on Facebook, Pinterest, Twitter, and Instagram, just to ensure that you have the same handle across all platforms.
However, I only recommend focusing on one or two social media platforms to promote your blog, and doing them really well.
8. Do NOT ignore your blog’s Branding
It may sound silly to think about it now, but your blog’s brand is important.
Creating a style guide for your blog will instantly make you look more professional and less like a newbie blogger.
This doesn’t mean that you need to invest a large chunk of money to get a custom website theme, fancy logo, amazing photos, and epic graphics. In my opinion, less is always more.
Here are some helpful tips for creating a style guide for your blog:
Create a simple logo which reflects your blog’s brand and core values. I created a simple logo using Canva, however, you can pay someone to create a custom logo if you wish. To keep things simple, I recommend creating a typographic logo.
Stick to 2 or 3 font choices for your blog’s brand. This helps to keep things looking clean and professional. I have two font choices for my website: one font for my headings and second font for my body text.
When colors come to mind when you think of Coca-Cola? If you said red and white, that’s because they have good branding. Colors are important for expressing the unique personality of your blog’s brand. I recommend sticking to 2 or 3 colors.
Your images are also an important reflection of your blog’s brand. Don’t worry if you don’t have a fancy camera, there are lots of free and paid stock photo websites to choose images for your blog. Some of my favorites include Pexels, Pixaby, and Unsplash.
9. Do NOT be Afraid to Spend Money
Many new bloggers are afraid to spend money or invest in the tools that will help them grow and monetize their blog.
It’s funny because many of these new bloggers are also afraid to pay for web hosting and instead choose a free blogging platform (hoping they can make it successful someday).
How many hobbies can you think of that only cost a few dollars per month?
How many business ideas can you think of that only cost a few dollars per month to start?
Blogging is one of the MOST affordable hobbies/business ideas I know.
I used to be afraid to spend money and was scared to pay for a self-hosted blog. I was scared to spend money on a professional WordPress theme. And I was really scared to invest money in buying blogging e-books or e-courses.
Then one day I realized that these fears were holding me back from pursuing my goals and getting ahead. Sometimes you have to spend money to make money.
Knowledge is power, my friends! Say it with me: Knowledge is POWER.
Once I invested in a professional WordPress theme, my blog traffic instantly increased and I received so many compliments on how easy my website was to navigate and read.
10. Do NOT Quit
There will come a time when you will have to face difficulties during your blogging life but all you have to do is stick with your blog.
Sometimes you will have massive growth and sometimes the traffic can fall drastically.
If you will stick to your blog and have some basic understanding of whats happening around you, there is a chance that your blog will attain a great height.